Designers are a bit of a fickle breed. When it comes to gift giving, we know we can be downright terrifying to buy for so we’ve put together a fail-safe list of stocking stuffers for the loved ones in your life who appreciated kerning over carols and fonts over festive jumpers Read More
We are proud to have been approached by the Herald Sun recently to provide comment for an article by Business Writer, Paula Beauchamp which explores the importance of strong marketing strategies in successful market placement. “Ad Hoc Marketing ‘a gamble,’” discusses the way in which some brands are choosing speed over substance when it comes to branding and advertising, choosing to bypass the strategic planning stages and ultimately failing to cement their position in the market as a result.
With the Olympics now done for another 4 years, the team at Red Crayon have been pondering what it means to be at the top of one’s game; a leader in one’s field; the best in the world.
The extraordinary skills, finessed physiques and the dedication to training personified by these athletes has continued to amaze and inspire us. Read More
Comedian W.C. Fields once famously remarked, “Never work with children or animals.” This warning echoes through the annals of advertising history, striking fear into the boldest creative directors and production managers alike. And this year, Red Crayon tackled animal talent. Here’s the low down.
Customers – What do they want? Transparency! When do they want it? Now! No longer are brands and marketing professionals around the globe ‘talking to’ their market, they are answering them and answering to them. The buying public is taking no prisoners if brands don’t play by the new rules; holistic accountability to the everyman is now a legitimate and unavoidable consideration for marketers and brand managers. Read More
In our image-saturated world, attention-grabbing cinemagraphs are cutting through the noise. Helping brands to deliver rich visual stories and enhance engagement with their content, the simple sophistication of this bite-sized format is taking over digital and social platforms, even email. Read More
Think you’ve got marketing all figured out? Highly-targeted approach – check. A focus on brand loyalty and brand attitudes – check.If these are top of your list when planning an advertising and communications strategy, then you’re probably guilty of making 4 false assumptions that commonly mislead marketers. Bust these 4 marketing myths and start boosting your sales! Read More