Think you’ve got marketing all figured out? Highly-targeted approach – check. A focus on brand loyalty and brand attitudes – check.If these are top of your list when planning an advertising and communications strategy, then you’re probably guilty of making 4 false assumptions that commonly mislead marketers. Bust these 4 marketing myths and start boosting your sales! Read More
Category Archives: Blog
Stunning shopping centre installations have the power to enhance shoppers’ experience offline and online.
In the age of smart phones, online stores and mobile marketing, shopping centres are taking exciting initiatives to draw people to the physical retail space and deliver unique in-centre experiences. Read More
Building brand engagement and heightened perception through work environments.
Late last year, Red Crayon was at a pivotal point of growth, a 148 sqm office was no longer adequate for our future plans, the office had grown tired and lacked lustre. Our creative mantra of ‘Creativity isn’t what we do, it’s who we are’ had evolved but our environment had not. Read More
We here at Red Crayon appreciate many fine things, but we love amazing design and most of all we love a good marriage between innovation and design! This beautiful calendar by Spanish designer Oscar Diaz is stunning in it’s simplicity. The calendar is made of paper, with the dates of the months an additional layer of paper, and each month a fresh bottle of ink is attached with the end of the paper dipped into it. It takes 24 hours for the ink to be absorbed through each number so the passing of time is matched by the passing of the ink through the paper and as the designer states – it should appeal to our senses and touch our perception of the passing of time. Read More
Advertisers and social media marketers everywhere are getting excited about the launch of Instagram’s new ‘carousel’ ads. The photo-sharing smartphone app, which was acquired by Facebook Inc for $1 billion, currently boasts 300 million monthly users. The development of the carousel ad feature marks a strategic move by the company to optimise the mobile service for enterprise. Read More