Bob Jane T-Marts has a national network of franchised and company owned tyre retail stores, making them Australia’s largest independent tyre retailer. Our brief was to redevelop the livery on the company and franchise vehicles.
Red Crayon developed a series of concepts for the Ford Rangers that stayed true to the brand and that would ensure that the vehicles stood out on the road. Commonly, prospective customers action livery on vehicles when they are in traffic or stopped at a set of traffic lights – knowing this we ensured all the key information was on the tailgate of the vehicle.
A simple yet spectacular mobile billboard.