Bob Jane T-Marts has a national network of franchised and company owned tyre retail stores, making them Australia’s largest independent tyre retailer. Our brief was to develop a female targeted animation for the national ‘Tread Safely Week’ campaign to help raise awareness of the importance of checking your car tyre pressures once per month.
Red Crayon developed the concept and style, illustrated all the visual assets, developed the storyboard, wrote the script and produced a 3 minute 2D animation.
A bright, informative 5 step animation that delivers serious, life saving content in a clever and creative way designed to appeal to the target market. The animation was used nationally online to raise awareness of the danger in driving with under, over-inflated or worn tyres.