The Glen Spring Styling Advertising Campaign
Develop some buzz and excitement, boost sales for retailers by delivering additional foot traffic as we come out of the winter months.
Develop a campaign centred around ‘Spring Styling Sessions’ for customers with gift card incentives to activate in-centre shopping. The overarching campaign creative was developed to drive customers in-centre for tactical interaction and online for social sharing. A purpose-built microsite was created that housed information about the styling sessions, how to book, a booking engine and social feeds. The booking engine was complete with a back-end administration tool for centre management to control the number of the styling sessions required.
All styling sessions booked out in 48 hours, record sales for the period and considerable increase in social following, interaction and engagement.