Lauriston Girls’ School
Each year, Lauriston puts out a prospectus to convey to prospective student parents the values, beliefs, services and facilities of this highly regarded girls school. Lauriston Girls’ School is one of Australia’s most successful and innovative independent girls’ schools and with that, their prospectus should reflect it.
Red Crayon’s long term relationship and understanding of the Lauriston team, meant that we knew we could pursue all creative options when tasked with the design of the latest prospectus. We put forward the idea of using Augmented Reality (AR) whereby parents and students could engage with the book through their smart devices. The concept of using existing students to tell the Lauriston story through video snippets and animated shorts would reaffirm the school’s investment in their current intake as well as show future students the innovation, integration and interesting prospect of being a Lauriston Girl. Red Crayon designed, filmed, produced and printed a book befitting of the Lauriston values.
The book and it’s innovative, engaging and inclusive format was well received by current students, parents, staff, stakeholders, alumni and future affiliates alike.