Lightfeet is an international apparel brand, offering a quality range of socks, insoles and footwear since 2001.
Our task, to reposition Lightfeet in the market as sports performance lifestyle brand, but most importantly to allow the brand to communicate more directly with the consumer through a newly created consistent e-commerce website.
Communicate the renewed Lightfeet positioning through a series of emotive and inspiring mini films designed to create brand awareness through social media channels and the website.
A new website has been designed and built inline with the brand positioning to create a consistent and polished presence in the market. We custom built the website in HTML5 on WordPress CMS, the website is fully responsive and allows Lightfeet to manage their online inventory easily and effectively, furthermore the site allows consumers to purchase all of the Lightfeet products directly through the site with ease.
A concise and consistent brand message has been achieved through the development of both the Lightfeet mini films and website.