Care Energy Brand Development
Pharmacy Guild of Australia
The Pharmacy Guild of Australia is a peak body representing community pharmacy in Victoria. Partnering with General Green Energy Pty Ltd, Red Crayon was asked to create a brand for a new energy initiative. The initiative will offer the benefit of low-cost energy supply to Victorian Guild members, with a long-term view to offer the energy solution to the broader ‘care’ industries.
Red Crayon’s answer to the brief is the brand Care Energy Australia – powered by The Pharmacy Guild of Australia, Victoria. The brand name and the unique logo were designed to communicate the core values of the firm, with a focus on being bright, simple and impactful. The fusion of the two industries (Energy and Pharmacy) is displayed using the visual of a light bulb with a fingerprint pattern overlayed. The fingerprint underpins the idea of personalised service and tailor-made energy plans. Reflecting the offering of green energy, the logo features green with red for a contrasting effect. The lower case ‘care’ demonstrates the friendly, nurturing and human nature of the brand, lending a less-corporatised feel. Red Crayon also established a brand guide and designed an introductory brochure for the go-to-market campaign.
The client is currently in market with their new brand mark and is completely satisfied with the result and felt it effectively met their brief.