Open Day Microsite and Student Planner
Royal Melbourne Institute of Technology is a university based in Victoria. RMIT is one of the largest universities in Australia, with an enrolment of over 80,000 students across vocational, undergraduate and postgraduate levels. Red Crayon was engaged by RMIT to become a digital partner for the university’s Open Day event for prospective students, and to handle the Open Day online planner and microsite.
Red Crayon responded to the brief by developing and implementing a comprehensive solution addressing mobile, tablet and desktop users to enhance the Open Day experience for attendees. While the responsive and user-friendly design enabled users to retrieve the general event information and schedule, Red Crayon thoughtfully conceptualised beyond the client’s initial expectations. The microsite had the functionality to allow for a ‘build your own planner’ experience whereby users could log in and create their own personal planner for the Open Day, based on the sessions and events they wanted to attend. And with great planning comes great mapping. As helping prospective students find their way around the campus is a crucial part of Open Day, Red Crayon built a Google Maps API with seamless and intelligent Event integration. The site also incorporated a gallery, links to social media, news section for updates, and had the in-built ability to house video content.
Enrolments are expected to be up this year with traffic to the site already suggesting expectations will be exceeded.
RMIT were super happy with the end product and praised everything from Red Crayon’s forward-thinking design initiative and effective management of the development process, all the way through to final execution and ongoing support.