Passenger Growth Campaign
SkyBus being Melbourne’s only form of public transport to and from the city and the airport, it would be hard to argue with its’ status as a Melbournian icon. With increasing traffic from interstate and overseas and the growing Asian market, Red Crayon were asked to help with continued passenger growth for this route.
Red Crayon worked closely with the Marketing Manager from SkyBus to conceive the right messaging for the right passenger and to capture them on their journey to and from the airport terminals.
With a series of key messages, well branded and with directions to the SkyBus booths – we successfully and proudly displayed the SkyBus brand on Airport Advertising capturing the traffic in exactly the right spot to help them make the decision to board the bus – the simplest, cheapest way to and from the city.
SkyBus continues to increase both its passenger growth and sales, year by year.