We are proud to have been approached by the Herald Sun recently to provide comment for an article by Business Writer, Paula Beauchamp which explores the importance of strong marketing strategies in successful market placement. “Ad Hoc Marketing ‘a gamble,’” discusses the way in which some brands are choosing speed over substance when it comes to branding and advertising, choosing to bypass the strategic planning stages and ultimately failing to cement their position in the market as a result.
Citing the campaign we created for Rinnai earlier this year, we discussed the ways in which strategy played a vital role in repositioning Rinnai in a crowded marketplace. After expanding their offerings from hot water services to include both home heating and cooling as well, it was important to launch Rinnai into this new space effectively and deliberately.
converting awareness to sales, and as the pace of the marketplace speeds up it becomes even more important to pause and make a calculated effort at brand placement.
Strategy underpins everything we do at Red Crayon for every one of our clients and we’re chuffed to have been recognised for the work that we love doing every day.
If you’d like to hear more about how we can strategically assist you and your brand, please contact us today!