Building brand engagement and heightened perception through work environments.
Late last year, Red Crayon was at a pivotal point of growth, a 148 sqm office was no longer adequate for our future plans, the office had grown tired and lacked lustre. Our creative mantra of ‘Creativity isn’t what we do, it’s who we are’ had evolved but our environment had not.
White walls, white desks and grey carpet were hardly how we saw ourselves and definitely not the impression we wanted to pass onto our clients. A big statement was needed, we were moving, we were becoming bigger, we were walking the walk and talking the talk.
Our new office needed to truly represent our brand. From the moment our clients step into our oversized black metal cage drenched in fluro yarn they are experiencing the eclecticness of our brand, from the polished concrete flooring to intricate details of 13 perfectly placed bronze lights hanging over the glass enclosed board room they are, without knowing, connecting feelings to their perceptions before a word is spoken. Once accustomed to the space, our ethos and work structure is evident in the meticulous planning of our new playground.
Everything has more than one use. Flexible, intuitive and unique ideas are what we create for our clients so what better space to do that in a space that reflects just that! Our Amphitheatre serves as a presentation platform, meeting area, lunch space and hang out. Our large flat screen TV is softened by the surrounding vertical garden in which it lives. The multiple breakout areas use a mixture of seats, stools and scattered tables of varying heights with multiple lighting treatments. All of these decisions were made as a representation of who we are.
This is only the beginning of the never ending rabbit hole, the adventure continues for our team and our clients alike. Red Crayon is truly at home in this new space.