8 Exhibition Street - Information Memorandum Design
8 Exhibition Street delivers a premier Melbourne address with premium design and services to match. As a new floor became available for lease, a fresh new leasing brochure was required to go to market that complemented this premium offering.
Through well-crafted copy and stylish design, we put together the framework for a great marketing tool. We then worked on a notional fit-out to best portray the desired workspace ratio and subsequently worked this into 3D renders – fully styled and finished to exacting standards to meet the market requirements for this product.
The printing also had to match the premium offering with stock and finishes expertly chosen by Red Crayon. We also re-worked the content and format for iPad suitability.
The floors in question had pre-lease agreements within one month of our collateral being in circulation.