Galleria Property Brand Redevelopement and Wayfinding
Colonial First State
Red Crayon was engaged by Colonial First State Global Asset Management to re-brand and reposition Galleria, an iconic retail precinct situated at the corner of Bourke, Elizabeth and Little Collins Street, Melbourne. Galleria has over 30 retail and service stores as well as a light-filled food court..
Re-brand Galleria, design an internal, external and car park signage package, develop a way finding package and design the End of Trip facility graphics.
The resulting rebrand is clean, modern and sophisticated.