Crayola has inspired artistic creativity in children for more than 100 years.
Our brief was to consistently incorporate design that is bright, happy, exciting and engaging for children and parents alike across a range of projects, from the national product catalogue, to developing a brand for their Creations range and streamlining their Australian packaging.
Red Crayon developed the product catalogue, which features the national product range in an easy to read and engaging manner.
The theme developed for this catalogue was then rolled out across the education catalogue (distributed to schools nationally) and GNS catalogue (distributed to newsagents nationally).
The Creations range look and feel was developed by Red Crayon to reflect ‘girly fun’ with pinks and purples, but some level of sophistication as sought by modern “tweens”.
Red Crayon re-engineered all Australian products to be inline with the global brand guidelines. This included updating imagery, die lines, colours, logos and barcodes.
A consistency of brand and updated assets to go to market in time for school holiday sales.