Brand Strategy and Corporate Identity Development
CS Energy is a Queensland Government owned energy provider with a unique mix of technology and an innovative approach.
Following a Government mandated restructure, Red Crayon worked with CS Energy to re-brand their organisation and demonstrate a new business entering the marketplace.
Red Crayon began by facilitating staff focus groups and brand strategy workshops as first steps to designing a modern logo and brand. With a focus on strong and vibrant colours, together with multifaceted symbolic shapes, a new logo and brand for CS Energy was born. Positioning workshops helped guide the tactical roll out and application of this new brand. Ongoing transparent and active two-way communication with staff was crucial.
Red Crayon designed, developed and executed: video production, business cards, letterhead, envelopes, website creative re-skin, intranet creative re-skin, desktop backgrounds, screensavers, email signature, pull up banners, PowerPoint and Word templates and even graphical map representations, among many others.
A successful rebrand that was embraced internally and continues to represent the values and services of this high profile government energy provider.