Shopping Centre Advertising
Federation Centres is a publicly listed company specialising in the ownership and management of 70 Australian shopping centres.
Red Crayon began the relationship with Federation Centres after winning a competitive pitch for all of the design and advertising work for 17 Victorian and New South Wales sub-regional shopping centres.
With the successful integration and campaign development for the initial 17 centres, Red Crayon was afforded the opportunity to pitch for one of the larger Victorian centres, Box Hill Central. After much reconnaissance and research Red Crayon came up with a simple, clean and fresh approach that won the business. On the back of the win – the opportunity to pitch for The Glen’s campaign creative was offered and we again delivered an outstanding set of ideas to the centre’s Marketing Manager and Victorian State Marketing Manager.
Today Red Crayon works across all campaign creative for 22 centres in Victoria, New South Wales, South Australia and Tasmania.