Event Campaign Advertising 2016
Melbourne International Flower and Garden Show
IMG is a global leader in sports, fashion and media.
For the sixth year in a row, Red Crayon were asked to develop the Melbourne International Flower and Garden Show event creative and advertising assets.
A series of event concepts were developed and the chosen concept refined and adapted for a full set of event creative and advertising across TV, radio, press advertising and online advertising.
The chosen concept portrays a vibrant, contemporary approach which interweaves a strong typographic message inviting people to ‘Discover an Inner City Oasis’ with beautiful illustrative elements depicting various aspects of the show and location in Melbourne.
The Melbourne International Flower and Garden Show continues to be in the top five flower and garden shows in the world. Another result we’re very proud of.
Advertising & Design.