IMG Events – Melbourne International Flower & Garden Show

Melbourne International Flower & Garden Show

IMG Events

Brief
IMG is a global leader in sports, fashion and media.
For the seventh year in a row, Red Crayon were asked to develop the Melbourne International Flower and Garden Show event creative and advertising assets.

Solution
A series of event concepts were developed and the chosen concept refined and adapted for a full set of event creative and advertising across TV, radio, press advertising and online advertising.
The chosen concept plays with seasonal pastels offset against native flora. Akin to the combination of mediums to really immerse your senses.

Result
The Melbourne International Flower and Garden Show continues to be in the top five flower and garden shows in the world. Another result we’re very proud of.

Category
Advertising & Design.