Keeping Track Members Magazine Design
Melbourne Racing Club
Melbourne Racing Club is changing for the better. With upgraded offerings and an increased race winning prize pool, this club is an intrinsic part of the Melbourne Sporting Events Calendar. To coincide with continued investment into the club, the member’s magazine, Keeping Track, needed a whole new look and feel.
Red Crayon were tasked with the creative refresh whereby we employed our skills in publication design to clean up the book and give it a modern overhaul without alienating the existing membership base who are traditionally very conservative. Our experience also meant that we handled the full layout, printing and distribution to all members.
The memberships continue to rise which means increased distribution to a discerning audience – whom all gave positive feedback on a beautiful new book.