Pacific National, one of Australia’s largest freight rail operator, was formed in 2002.
Red Crayon was asked to redesign their On The Move magazine, distributed quarterly to thousands of employees, industry partners and workers within the field.
The magazine was reduced from an A4 size to a compact 8” by 10” booklet for convenience of on-the-go reading. More infographics and less text were incorporated into the magazine to enable readers to digest information succinctly and effortlessly so they can return to their task at hand. The magazine is also colour coded according to sections so readers will be able to easily identify the sections of interest.
The magazine and its engaging and compact format was well received by the client and readers alike.