PM Automotive Group
PM Group came to Red Crayon to engage them to provide strategic direction and support to bring the Porsche Centre Brighton dealership to life at the Main Street Mornington Festival. To build dealership awareness and lift engagement with the local community.
Red Crayon were also engaged to capture the essence of the day and bring the event to those that couldn’t attend capturing the Australian launch of Porsche In Motion.
Red Crayon provided a complete event activation solution to engage audiences from all ages and walks of life pre, during and post event, to tailor a Porsche experience for all Main Street Mornington festival attendees.
A lead up teaser campaign was executed by the creation of a social media calendar, EDM and sms activations along with in dealership point of sale. This was done by providing interaction at all levels on the day with branded Instagram take aways, giveaways, the development and execution of a data capture competition and engaging visitors via bluetooth technology.
Red Crayon captured all aspects of the day with the finished result being a video that would bring those who were not there on a journey to relive and enjoy both Porsche Centre Brighton’s activation and Porsche in Motion at the festival.
A fully integrated event activation lifting awareness prior to the event driving attendance through existing network, alongside engagement with festival suppliers to create new dealership partnerships and data capture. High quality event coverage to lift dealership personality and social interaction.