YARRA VALLEY SNACK FOODS BRAND STRATEGY & POSITIONING

BRAND STRATEGY & POSITIONING

YARRA VALLEY SNACK FOODS

Brief
Yarra Valley Snack Foods have been producing better for you snacking products under three core brands and multiple private labels since 2003. Along the way the corporate identity and subsequent brands have evolved naturally however they now require some direction to keep them on track into the future making sure that the business is able to stride successfully into the next phase of growth.

Solution
Brand Strategy and Positioning
With the revolution in customer behavior and the power shift in regard to voice and choice it has become imperative for brands to connect with consumers on a deeper level to stay relevant. By being clear and concise about what a brand believes makes it significantly easier for potential customers to measure their own beliefs against that of the brands and in turn, if aligned to build a ‘real and meaningful connection’. Multiple in depth, collaborative workshops were held to unearth the core brand belief for Yarra Valley Snack Foods and it’s subsequent consumer brands; Tyrrells, Wholesome Food Company and Thomas Chipman.

Corporate Brand Film
The production of a new brand film, illustrating the strategy and positioning of all three brands was pivotal to internal and external stakeholder buy in. The production of this mini film saw us venture to the famous rolling hills of the Yarra Valley to capture the magic of the destination that is so pivotal the corporate identity.

Result
A clear and concise direction forward for the business and brands alike has been achieved. Accompanied by a unique and memorable brand film that explains the new direction to existing and new stakeholders. We now have a solid foundation to build upon with new packaging and marketing campaigns in the works!

Category
Strategy & Production.