BONE TO PICK S4 | #6

CLIFFHANGER

FEATURING: CRAIG MCLEOD & JOHN DOUGLAS

This week we take a tramp through the world of outdoor brands and marvel at the view from Macpac Mountain. Then we turn our attention to another of the Hardest Questions in Advertising and try and draw a line between “traditional” and “digital” media. Old dogs. New tricks. Who’d have ever thought…