The media planning and buying of social media advertising across multiple platforms.

Facebook, Instagram and LinkedIn all offer full-funnel buying. The strength and size of an audience can be used to drive brand and action. We use research and platform data to segment our audience and optimise top performing content throughout the campaign. We use contextual targeting to place your advertising in environments relevant to your campaign’s message and target audience’s interests. By aligning your advertising efforts to relevant content, you increase the attention of consumers already interested in your products or services.

Facebook and Instagram help drive reach and we employ prospecting to deliver the initial message and retargeting to push conversions. Our lookalike strategy delivers your campaign to those with similar audience interests and behaviours and who are already clicking.

When it comes to building a strong social platform proposition, it's important we consider which platforms will best engage your audience and meet your objectives. Depending on who you're targeting and what you're trying to achieve, TikTok, Snapchat, and Pinterest could all be great options. These platforms offer unique features and appeal to different demographics, so it's worth exploring what aligns best with your brand and goals.