Advertising strategies rich in brand cues help customers remember brands when they're ready to buy.

A Red Crayon Campaign Strategy involves the following:

1) A situational analysis to understand motivations behind the advertising campaign.

2) Building an understanding of your customer and prospects - how they feel, behave and identify their needs.

3) Review of your objectives to establish the facts around likely outcomes relative to your objective based on your budget.

4) Understanding of the competitive landscape to know which creative territories are occupied by competitors and identify a unique territory and set of characteristics to link to your brand.

5) Development of the overarching brand campaign platform with messaging relative to awareness, consideration and conversion for a full-funnel approach to the advertising campaign.

6) A channel plan built on the best prospects, media consumption habits and advertising attitudes. Contextually putting the advertising campaign in front of the best prospect when they're most likely to respond to the campaign.

7) Identification of brand assets, photography and video content required based on the channel plan.

8) Get creative, use our review, research, brand campaign platform and messaging hierarchy to create a salient advertising campaign rich in cues, designed to make the customer remember your brand when they're ready to buy.