CHRIS’ FOODS - THE FANCY DIPPERS

We evolved “Chris’ Never Misses” into a more refined world. Where indulgence meets playfulness. Introducing the “Fancy Dipper,” we transformed everyday consumers into elevated, larger than life characters through the simple act of dipping.

SOUTH EAST WATER - BILL MANAGEMENT

Through a suite of social led creative, spanning Financial Assistance, Contact Details, and Switch to eBill, we combined authentic photography and short form animated assets to meet customers where they are. Every information touchpoint was designed to feel simple, supportive, and actionable. Helping turn complex processes into effortless behaviours.

GENAZZANO - REGIONAL CAMPAIGN

We repositioned Genazzano as more than a school, it’s a home away from home. “From Country to City” became the connective idea, reframing boarding as a seamless, supportive transition rather than a sacrifice. Grounded in warmth, trust, and belonging, the campaign brought the Genazzano experience directly to regional families through a targeted event-led approach. A considered mix of digital, social, and local engagement, anchored by the “Genazzano Comes to Griffith event”. Creating meaningful, face-to-face connections and reinforcing one clear message: this is where girls thrive.

BRAUER - STRENGTH IN EVERY DROP

We transformed Brauer into a modern family wellness platform by creating a campaign that made natural strength feel relevant for every stage of life.

“Strength in Every Drop” became the unifying idea that brought the full Brauer range together. A multiproduct campaign designed to connect everything from children’s wellness through to adult and senior health, showing that one trusted brand can support the whole family.

The campaign highlighted Brauer’s unique balance, gentle enough for every generation. Bringing the idea to life through emotional storytelling that showed recovery isn’t just about getting better, it’s about getting back to what matters. Keeping one consistent brand world and turning individual products into a connected family health ecosystem.

CHRIS’ YOGHURT - BIG . FAT . GREEK SET YOGHURT

We made Chris’ yoghurt unmissable by dialling up what makes it unmistakable. “My Big. Fat. Greek Set Yoghurt.” isn’t just the product truth, it’s a bold, culturally charged platform that celebrates size, taste and heritage in one confident line and gives a little wink to one of our favourite movies of all time.

Leaning into the warmth, humour and excess of Greek family culture, the campaign brings big family energy to life. Where food is love, and showing up empty handed is never an option. Anchored by “Chris’ never misses,” we reinforce the brand’s role as the go-to that always delivers.

A full-funnel campaign spanning BVOD, Meta, YouTube and OOH brought the idea to life at scale. Turning a functional product into a memorable, shareable cultural moment.

ECLIPSE MARTY FOX - BEACHWOOD HOMES

We repositioned Eclipse as the confident choice in modern home design. By pairing aspirational architecture with trusted authority, we brought the range to life through a credible, influential voice.

A personality led content ecosystem spanning BVOD, social, digital, and in-display experiences. Showcasing the range through immersive walkthroughs, expert led storytelling, and design led content. From long form inspiration to bite sized feature highlights, every touchpoint reinforced one idea: Eclipse is where design meets confidence.

IT’S GOTTA BE BEACHWOOD - BEACHWOOD HOMES

Beachwood Homes is a multi award winning, trusted Victorian home builder known for delivering quality, style and value. Red Crayon was engaged to develop their first ever brand campaign to strengthen awareness and position Beachwood Homes as the clear, confident choice for new customers entering the knock down rebuild and first homebuyer markets. The objective: build awareness of the Beachwood Homes name, consideration and preference in a highly competitive market.

ENERGY STRIPPED BACK - TANGO ENERGY

Energy Stripped Back, a campaign that uses nudity (well at least the appearance of nudity) as a humorous yet powerful visual metaphor for simplicity and clarity. In a single, uninterrupted camera shot, we captured a man sitting confidently (and cheekily) in the nude, symbolising the brand’s commitment to nothing to hide. It’s bold, attention-grabbing, and disarmingly human.

MONEYME – PERSONAL LOANS & DEBT CONSOLIDATION CAMPAIGN

MoneyMe engaged us to create a campaign focused on driving top-of-funnel enquiries for their Personal Loans and Debt Consolidation Loans. Targeting 37–45-year-old homeowners with good credit scores, the campaign needed to be socially-lead and have scroll stopping impact. It also had to creatively highlight the speed and ease of MoneyMe’s digital loan application process, and encourage exploration without the pressure of applying upfront.

RYLOCK – ENERGY-EFFICIENT WINDOW & DOOR PERFORMANCE

Rylock engaged us to create a series of animated videos that made the technical side of windows and doors easy to understand, without the jargon. The goal was to show why Rylock’s range isn’t just about good looks, but also about real performance that makes homes more comfortable, energy-efficient, and safer.

 These videos needed to break down four key features: Low-E Double Glazing, Comfort Solution vs. Solar Solution, Thermal Performance & Air Infiltration, and Safety Glass into bite-sized, engaging content that homeowners could easily grasp. More importantly, we needed to drive viewers to Rylock’s showrooms, so they could experience the difference firsthand.

GENAZZANO FCJ COLLEGE – “I AM A GEN GIRL”

Genazzano FCJ College engaged us to refresh their brand campaign to stand out in the competitive all-girls school market. The challenge was to craft a narrative that celebrated the school’s rich heritage while reflecting its aspirations for the future. The campaign needed to connect deeply with parents, communicate the unique values of a Genazzano education, and inspire confidence in the school’s ability to prepare students for a thriving future.

ACCOLADE FLOORING - ARMSTRONG FLOORS

Styled to Inspire. Engineered to Last is connecting with the architectural and design community, with early results showing increased engagement, enquiry, downloads and positive sentiment across social and digital platforms. The campaign reinforces Armstrong Flooring’s reputation as a trusted partner in delivering resilient, stylish flooring solutions for commercial spaces. Helping decision-makers realise designs that are as practical as they are inspiring.

CHRIS’ DIPS - A MASTERPIECE IN EVERY DIP

Chris’ Foods approached us to create a campaign that introduced their premium Heritage Dip range to the Northeastern US market while continuing the success of the “Chris’ never misses” campaign in Australia. The goal was to tell the story of Chris’ as a trusted, family-owned Australian brand, while showcasing how their dips can transform entertaining into something special. This was about engaging new US audiences and reminding Australians of the quality they’ve loved for decades.

BOSCH HOME APPLIANCES - DISHWASHER DECISIONS MADE EASY

Bosch tasked us with creating a series of videos to make choosing the right dishwasher simple yet engaging. These videos needed to showcase the unique build types, features, and benefits of their range while keeping Bosch’s premium and innovative reputation front and centre. Designed for digital platforms, the content had to inform, inspire, and connect with customers.

MITEK - POSI-STRUT CAMPAIGN

MiTek Australia engaged us to create a product awareness campaign for their Posi-Strut flooring system, aiming to challenge the current market preference. This behaviour change campaign needed to educate and influence small to medium sized residential builders, encouraging them to rethink their choice of flooring materials and systems. The campaign also had to educate the target market on Posi-Strut's many unique advantages, while driving engagement and generating leads through the dedicated campaign landing page.

“JUST ADD BERRIES” CAMPAIGN - DRISCOLL’S AUSTRALIA

Driscoll's approached us to develop a creative product focussed campaign in response to an influx of raspberries and blackberries in the Australian market. The objective was to inspire usage, create demand and drive purchase by showcasing the versatility of these berry varieties as an exciting and simple addition to everyday moments. Targeting berry buyers across Australia – we were tasked with creating a concept that would resonate with a broad audience and entice usage nationally. 

BRAND CAMPAIGN 2024 - WOODARDS

Woodards approached us to create a bold and innovative campaign that would break free from the typical seasonal real estate marketing. The goal was to develop something distinctive that resonated deeply with sellers and landlords while cutting through the noise in a highly competitive market. The campaign needed longevity, ensuring its relevance beyond seasonal trends, while staying true to Woodards’ core values of trust, community, and customer focus.

Bob Jane T-Marts Influencer Campaign

Red Crayon was recently engaged by Bob Jane T-Marts to organise and coordinate an influencer marketing campaign. The aim of the campaign was to showcase their great range of tyres and wheels across different driving and weather conditions.

BRAND REFRESH & PHOTOGRAPHY - ARMSTRONG FLOORS

Armstrong Flooring have been a leader in resilient flooring in Australia for over 50 years and are Australia’s only manufacturer of commercial sheet vinyl flooring. Having recently expanded their offering into residential markets, Red Crayon was engaged to execute a brand refresh and build a library of new imagery ahead of their launch into the residential market.

EMPLOYER BRAND CAMPAIGN - SPORTSBET

Sportsbet engaged Red Crayon to develop an employer brand identity and campaign which clearly articulates the Sportsbet Employer Value Proposition and its proof points. Furthermore, the campaign needed to effectively contribute to and support DE&I and retention business objectives. Simply put, how do we position Sportsbet as the employer of choice to attract and retain the best talent in the industry?!