CHRIS’ DIPS - A MASTERPIECE IN EVERY DIP

Chris’ Foods approached us to create a campaign that introduced their premium Heritage Dip range to the Northeastern US market while continuing the success of the “Chris’ never misses” campaign in Australia. The goal was to tell the story of Chris’ as a trusted, family-owned Australian brand, while showcasing how their dips can transform entertaining into something special. This was about engaging new US audiences and reminding Australians of the quality they’ve loved for decades.

BOSCH HOME APPLIANCES - DISHWASHER DECISIONS MADE EASY

Bosch tasked us with creating a series of videos to make choosing the right dishwasher simple yet engaging. These videos needed to showcase the unique build types, features, and benefits of their range while keeping Bosch’s premium and innovative reputation front and centre. Designed for digital platforms, the content had to inform, inspire, and connect with customers.

MITEK - POSI-STRUT CAMPAIGN

MiTek Australia engaged us to create a product awareness campaign for their Posi-Strut flooring system, aiming to challenge the current market preference. This behaviour change campaign needed to educate and influence small to medium sized residential builders, encouraging them to rethink their choice of flooring materials and systems. The campaign also had to educate the target market on Posi-Strut's many unique advantages, while driving engagement and generating leads through the dedicated campaign landing page.

“JUST ADD BERRIES” CAMPAIGN - DRISCOLL’S AUSTRALIA

Driscoll's approached us to develop a creative product focussed campaign in response to an influx of raspberries and blackberries in the Australian market. The objective was to inspire usage, create demand and drive purchase by showcasing the versatility of these berry varieties as an exciting and simple addition to everyday moments. Targeting berry buyers across Australia – we were tasked with creating a concept that would resonate with a broad audience and entice usage nationally. 

BRAND CAMPAIGN 2024 - WOODARDS

Woodards approached us to create a bold and innovative campaign that would break free from the typical seasonal real estate marketing. The goal was to develop something distinctive that resonated deeply with sellers and landlords while cutting through the noise in a highly competitive market. The campaign needed longevity, ensuring its relevance beyond seasonal trends, while staying true to Woodards’ core values of trust, community, and customer focus.

Bob Jane T-Marts Influencer Campaign

Red Crayon was recently engaged by Bob Jane T-Marts to organise and coordinate an influencer marketing campaign. The aim of the campaign was to showcase their great range of tyres and wheels across different driving and weather conditions.

BRAND REFRESH & PHOTOGRAPHY - ARMSTRONG FLOORS

Armstrong Flooring have been a leader in resilient flooring in Australia for over 50 years and are Australia’s only manufacturer of commercial sheet vinyl flooring. Having recently expanded their offering into residential markets, Red Crayon was engaged to execute a brand refresh and build a library of new imagery ahead of their launch into the residential market.

EMPLOYER BRAND CAMPAIGN - SPORTSBET

Sportsbet engaged Red Crayon to develop an employer brand identity and campaign which clearly articulates the Sportsbet Employer Value Proposition and its proof points. Furthermore, the campaign needed to effectively contribute to and support DE&I and retention business objectives. Simply put, how do we position Sportsbet as the employer of choice to attract and retain the best talent in the industry?!

BRANDING AND PACKAGING - TIFFANY’S KITCHEN

Tiffany’s Kitchen approached Red Crayon to assist with the development of a new dip brand they are launching into Woolworths to fulfill a gap in the market. The brief was to create a logo, style guide and rollout packaging for Tiffany’s Kitchen which would need to appeal to younger female audience whilst not alienating the broader shopper demographic.

OTTER DEXPERT BRANDING & PACKAGING - AIRCO BRAND

Airco Brands is an Australian owned company who have been specialising in providing quality tools and fasteners to the construction, manufacturing, retail, and rural markets for over 60 years. We were engaged by Airco Brands to help support their marketing team with the launch of their new product, the Otter dEXPERT decking screw. As part of the brief, they required several new assets to support the launch of the new product, both in-store and online. These assets included the overall look, feel and theme for the packaging packaging, various packaging designs, POS displays, 3D renders of the screw, digital campaign assets, and a campaign landing page.

BRAND CAMPAIGN - CHRIS’ DIPS

Chris’ Dips is a proud Australian owned heritage brand, producing and manufacturing quality dips since 1982. Red Crayon was appointed by Chris’ Dips to develop and execute their 2023/24 brand campaign. Recent research had shown that brand awareness (especially prompted) needed improvement. Our brief was to first establish a brand campaign strategy that builds awareness, consideration, and preference within the market and then execute this effectively to maintain market share during the competitive peak summer entertaining season.

SOCIAL & DIGITAL CAMPAIGN - TRUEHEAT

Red Crayon was engaged by Comcater to create an emotive campaign for their brand, Trueheat. Trueheat offers its customers professional gas cooking equipment to allow them to meet the high standards within their kitchen. Trueheat had recently undergone a brand refresh and the team at Comcater wanted to build on this through a digital campaign. The campaign needed to build brand awareness as well as generate leads for the team to convert to sales.

BRAND STORY, VIDEO & PHOTOGRAPHY - REMER

Remer is an Australian company specialising in designing and manufacturing  premium illuminated smart mirrors with great emphasis on superior mirror technology. We were engaged by Remer to develop brand assets for the new Remer website. We had the objective to bring to life the Remer brand story through copywriting, imagery, and video assets. We wanted to position Remer as a premium, luxurious brand ensuring a consistent and cohesive approach to communications across their website and marketing materials.

HEALTHCARE CAMPAIGN - TORK

We we’re engaged by the Tork Australia marketing team to produce a campaign focussed on targeting the healthcare industry (public and private hospitals). The objective was to raise awareness and to educate industry decision makers on Tork’s wide product offering – positioning the Tork brand as much more than a toilet tissue/hand towel business. Additionally, the campaign needed to increase market penetration linked to bundling hero product sales and increase overall Tork brand loyalty and customer retention.

SOCIAL MEDIA MARKETING - BOSCH HOME APPLIANCES

Red Crayon was recently engaged by Bosch Home Appliances to fulfil organic and paid creative requirements. As part of this engagement, we were briefed by the Bosch Home Appliances team to develop and execute organic social media content across several different channels on an ongoing basis. The content was required to fit within defined pillars and speak true to what the brand stands for.

BRAND CAMPAIGN - WOODARDS

We were engaged by Woodards, a real estate agency specialising in property sales and property management to develop a brand campaign to go to market over the Spring period. With 20 offices throughout Melbourne, Woodards pride themselves on their heritage and having been around for 101 years, they have the knowledge and expertise to connect people with property. Woodards was looking for a fresh approach to take to market and drive consumers to contact their offices for property appraisals.

BRAND CAMPAIGN - DRISCOLL’S AUSTRALIA

Driscoll’s Australia is the market leader in fresh berries and proudly leads the way in berry genetics to continually improve farming practices delivering Only the Finest Berries™ Australia wide. Red Crayon was appointed by Driscoll’s Australia to develop their 2022/23 brand campaign. The Driscoll’s brand is known for their quality, our brief was to build emotional connection with the target audience to maintain market share during the competitive peak summer season.

OOH ADVERTISING - BOSCH HOME APPLIANCES

Bosch Home Appliances recently appointed Red Crayon to fulfil organic and paid creative requirements. Red Crayon was briefed by the Bosch marketing team to develop a tram wrap that is impactful and effective at raising brand awareness within the desired target market, whilst amplifying and localising the global brand campaign “#LikeABosch”

PRICE SUBMISSION CAMPAIGN - SOUTH EAST WATER

We were engaged by South East Water to create a campaign to assist in promoting a number of surveys and programs the business was running to encourage customer feedback, two-way communication and allow customers to have their say when it comes to their water provider. The brief was to create an engaging concept that would invite customers to participate in one of the 5 surveys and programs for the opportunity to win their next water bill on South East Water. The artwork needed to be informative, succinct and rolled out across four asset types.

VISION CLEANING CAMPAIGN - TORK

We were engaged by Tork to relaunch their data driven cleaning application under the new name ‘Tork Vision Cleaning’ in Australia and New Zealand. Off the back of Covid and many lockdowns, ensuring hygienic cleaning practices were adhered to within large organisations and facilities became paramount for businesses. The Tork Vision Cleaning offer allows cleaning teams to work smarter, not harder and ensure key touchpoints within a building are cleaned in a timely manner to ensure resources aren’t wasted. Our brief was to create a campaign that encouraged potential customers to get in touch with Tork to find out more about the data-driven cleaning offering for their business. The messaging needed to be clear and engaging to help further define how Tork Vision Cleaning can really make an impact.