Tailor-made marketing strategy for businesses looking to set themselves up for success.

A Red Crayon marketing strategy involves the following:

1) Investigating the market to understand growth potential and opportunity.

2) Exploration of competition to understand their customer, brand, price and how they communicate.

3) Researching your company to define clear goals and objectives, how to achieve them and the strengths and weaknesses.

4) Identifying the best prospect or target market and segmentation.

5) Positioning your brand in the mind of the best prospects relative to the competition.

6) Building out a set of user benefits based on the USP’s.

7) Consideration of how the benefits are best communicated.

8) Defining the channel/platform plan and marketing mix, the sum of all tools proposed to be used to deliver the message of benefits to the customer.

The marketing strategy informs the marketing plan, the foundation for mapping out the tactical marketing activities and timeframes over a 12 month period. The plan outlines the logistical details of executing the strategy, including budgets, detailed timescales, distribution channels, together with the roles and responsibilities for delivering the strategy.

The marketing plan is usually far more organic and may require change based on budgets and economic factors. Our strategic marketing plans can raise brand awareness across mediums such as social media and digital platforms.