Social media and digital strategy designed to help businesses and brands stand out in a busy marketplace.

A Red Crayon social media and digital strategy involves the following:

1) Developing a set of goals to align with your overall marketing strategy objectives and raise brand awareness. The goals need to be measurable and time-specific.

2) Using all means possible and within your budget, we learn everything we can about your social media audience.

3) Implementing social listening tools for tracking competitor activity and keywords to gather insights on the best approach to communicate with your prospective audience.

4) Building a digital matrix of the right digital channels, social media platforms and digital activities to reach your audience when they’re most likely to be influenced and engaged by your message.

5) Building your social media content calendar, posting schedule and content. Here we define the purpose for all content and the actions we’re looking to see from your audience, and integrate across paid, owned and earned media. One-third of your social content promotes your business, converts, and generates profit. One-third of your social content shares ideas and stories from thought leaders in your industry or like-minded businesses. One-third of your social content involves personal interactions with your audience.

6) Crafting a set of digital and social media campaign messages designed to elicit an emotional response from the best prospect and inspire them to act and ultimately buy from you.

7) Testing, evaluating and adjusting as required. We share the data you need, interpret it and use it to improve your results.