A WEEKLY RAMBLE DOWN THE RABBIT HOLES LITTERING THE BRAND AND ADVERTISING LANDSCAPE.

Join us as we look for new perspectives and something meaty to chew over.


BONE TO PICK S3 | #24
Matt Huynh Matt Huynh

BONE TO PICK S3 | #24

UNI ONLINE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week: Australia’s university challenge – selling a uni experience online – we ask, “How many hats does one man need” and look at a list of the world’s top brand campaigns.

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BONE TO PICK S3 | #23
Matt Huynh Matt Huynh

BONE TO PICK S3 | #23

THE GREAT ONES KEEP ON BEING GREAT

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we give a XXXX about brand equity, we ask who gives a XXXX about the Comm Games and draw a big red crayon around brand recognition. It’s a XXXXing laugh a minute.

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BONE TO PICK S3 | #22
Matt Huynh Matt Huynh

BONE TO PICK S3 | #22

MEATY

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we take a dive into the pool of sincerity and ask, what is fake, what is real and who has the right to swim there? To meat or not to meat. That is the question. (It’ll make more sense once you watch it 🙂

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BONE TO PICK S3 | #21
Matt Huynh Matt Huynh

BONE TO PICK S3 | #21

TO SHARE OR NOT TO SHARE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS & GABI SOMERVILLE

This week, we look at the perils of branding a product people love, but which might be a bit Coon Cheese, if you know what I mean. Also, a look at Splendour in the mud. And a splendid trip down logo alley.

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BONE TO PICK S3 | #20
Matt Huynh Matt Huynh

BONE TO PICK S3 | #20

SELLING SUMMER

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we draw a big red crayon through the big issues. Selling a summer holiday in winter. Why the poms can’t handle the heat. And why does “extra dollop” still make us smile? Join us as we desperately try and find the answers.

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BONE TO PICK S3 | #19
Matt Huynh Matt Huynh

BONE TO PICK S3 | #19

BRAND V PRICE

FEATURING: CRAIG MCLEOD, CAROLINE HENDRIKS & GABI SOMERVILLE

This week we look at whether anyone cares about petrol brands v the price at the bowser. We also take a look at the polarising figure that is Nick Kyrgios and how no rankings points were awarded for Wimbledon – WTF?? Plus, put your thinking caps on – we have a brand guessing game to test you with!

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BONE TO PICK S3 | #18
Matt Huynh Matt Huynh

BONE TO PICK S3 | #18

THE POSTIE

FEATURING: CRAIG MCLEOD, CAROLINE HENDRIKS & GABI SOMERVILLE

This week we take a look at selling the unsellable, can Australia Post make us love them with a new 45′ TVC? And for something very different we take a look at whether an alcohol business can drive a reduction in the 5G roll out to all corners of Australia.

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BONE TO PICK S3 | #17
Matt Huynh Matt Huynh

BONE TO PICK S3 | #17

THE REMAKE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS & GABI SOMERVILLE

This week we take a look at some more serious issues and the fabulous Harry Styles (we think he’s a very seriously cool issue) – Could the new Apple Airpods TVC surpass the brilliance of the original one? And we also chat about the extraordinary Roe Vs Wade decision.

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BONE TO PICK S3 | #16
Matt Huynh Matt Huynh

BONE TO PICK S3 | #16

MEN

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week it’s down to the bare bones…A duo takes you on a journey through chocolate nostalgia, detouring through some questionable journalism, then coming to a screeching halt with many failed attempts of humonics. It’s a wild ride…

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BONE TO PICK S3 | #15
Matt Huynh Matt Huynh

BONE TO PICK S3 | #15

NOSTALGIA

FEATURING: CRAIG MCLEOD & CARO HENDRIKS

This week it’s down to the bare bones…A duo takes you on a journey through chocolate nostalgia, detouring through some questionable journalism, then coming to a screeching halt with many failed attempts of humonics. It’s a wild ride…

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BONE TO PICK S3 | #14
Matt Huynh Matt Huynh

BONE TO PICK S3 | #14

TOURISM ADS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we are the only podcast in the world to look at dream beards, nightmare children AND ponder the musical range of the mouth trumpet. Hurry, rush, dash, don’t miss out…

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BONE TO PICK S3 | #13
Matt Huynh Matt Huynh

BONE TO PICK S3 | #13

ANTI-GUN ADS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we bite into a serious bone. Do anti-gun ads work? Then, almost as a remedy, we get silly with knives. Whichever way you slice it, it’s good, unless you slice it like a Kardashian! OMG. LOL.

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BONE TO PICK S3 | #12
Matt Huynh Matt Huynh

BONE TO PICK S3 | #12

(SERIOUSLY) LIGHTHEARTED

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we look at lighthearted ads that made you think of bigger issues. We also look at monkey sex blisters. So, go figure. And the return of the greatest competition on the internet.

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BONE TO PICK S3 | #11
Matt Huynh Matt Huynh

BONE TO PICK S3 | #11

CONFUSIONWARNI

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we attempt to cut through the confusion about things that confuse us. Which takes us from boys on a barbeque to Madonna’s, well, um, maybe you just better watch…

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BONE TO PICK S3 | #10
Matt Huynh Matt Huynh

BONE TO PICK S3 | #10

SELLING THE UNSELLABLE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we look at ads that made you want to go places you never wanted to go to. And look sideways at the new Ray-ban sunglasses. Makes you go, “Hmmmmm”.

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BONE TO PICK S3 | #9
Matt Huynh Matt Huynh

BONE TO PICK S3 | #9

SEQUELS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we look at the value of sequels, meat, fashion and sound bites. And sequels. Or did we already do that?

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BONE TO PICK S3 | #8
Matt Huynh Matt Huynh

BONE TO PICK S3 | #8

UNDERPANTS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, our fearless foursome interrogate the bone that is underpants. That’s not a typo. Underpant advertising. It’s funny. And comfortable at the same time.

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BONE TO PICK S3 | #7
Matt Huynh Matt Huynh

BONE TO PICK S3 | #7

MASCOTS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, the perils of bringing cartoon mascots to life. The challenge. The dangers. The “Huh??!!”

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BONE TO PICK S3 | #6
Matt Huynh Matt Huynh

BONE TO PICK S3 | #6

ELECTION ADVERTISING

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we pick the most current bone of them all, political ads. Are they bad? Or worse? Join us. Have your say. Make a difference. Haha only kidding…

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