RAPID HARDWARE GROUP

CATROLLER CAMPAIGN - RAPID HARDWARE GROUP

Red Crayon was engaged by Rapid Hardware Group, an Australian owned manufacturer and supplier of hardware products, to develop and launch their new pet product brand, Cat Roller.

Our task was to launch their new product into the market including the development of all brand assets, packaging and a digital launch campaign.

The aim of the campaign launch was to increase awareness of the brand, encourage landing page views and click-throughs to the Bunnings website, where users could then go on to purchase the product.