TORK

HEALTHCARE CAMPAIGN - TORK

We we’re engaged by the Tork Australia marketing team to produce a campaign focussed on targeting the healthcare industry (public and private hospitals). The objective was to raise awareness and to educate industry decision makers on Tork’s wide product offering – positioning the Tork brand as much more than a toilet tissue/hand towel business. Additionally, the campaign needed to increase market penetration linked to bundling hero product sales and increase overall Tork brand loyalty and customer retention.