LAURISTON GIRLS’ SCHOOL

Red Crayon, Advertising Agency, Creative, Marketing Agency, Lauriston Girls’ School, 3 year marketing strategy, enrolment campaign, Campaign Strategy, Campaign Creative, Digital, Content Creation, Social Media, Collateral Design, Copywriting.
Red Crayon, Advertising Agency, Creative, Marketing Agency, Lauriston Girls’ School, 3 year marketing strategy, enrolment campaign, Campaign Strategy, Campaign Creative, Digital, Content Creation, Social Media, Collateral Design, Copywriting.
Red Crayon, Advertising Agency, Creative, Marketing Agency, Lauriston Girls’ School, 3 year marketing strategy, enrolment campaign, Campaign Strategy, Campaign Creative, Digital, Content Creation, Social Media, Collateral Design, Copywriting.

ADVERTISING CAMPAIGN

LAURISTON GIRLS’ SCHOOL

Brief
We were engaged to creatively conceptualise and develop a fresh new advertising campaign that targeted each of the 4 key categories (Prepatory, Senior School, Howqua & Staff) and reflected the prestige reputation of the Lauriston brand. 

Each category was required to reflect its own personality so as to stand alone, but also work harmoniously together as a succinct campaign set.

Solution
With a key over-arching message portraying a school focused on excellence and adhering to Brand style, the following campaign concepts were devised.

Prepatory – Life Ready
This campaign demonstrates that a Lauriston girl’s dream, whatever that may be can become a reality with the right foundation & guidance – starting in pre-primary.

Senior School – Preparing you for jobs that don’t even exist yet.

Focusing on VCE & IB, an education at Lauriston is in-depth, progressive and diverse, giving students the opportunity to lead into ’new’ career pathways that may not be available through other schools.

Howqua – Made in Howqua
Following on from the re-brand of Howqua, this campaign demonstrates the journey of a series Howqua alumni, from being students to successful, strong, independent women.

Due to the success of the campaign, a continuation on the theme to hero the Lauriston staff and their achievements was undertaken, this time featuring a new set of staff.

Result
High visual presence in outdoor advertising resulted in a rise in enquiries and school tour bookings.

Services
Marketing Strategy, Campaign Strategy, Campaign Creative, Digital, Content Creation, Social Media & Copywriting

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