REGIS AGED CARE

ANNUAL REPORT

REGIS AGED CARE

Brief
Red Crayon was appointed by Regis Aged Care to produce their end of financial year publication suite including the Annual Report, Corporate Governance Statement, Modern Slavery Statement and Notice of AGM. The brief was to truly encapsulate Regis’ history of people and care within the report, to produce a refreshed and refined series of brand aligned documents.

Solution
Through a series of in depth, collaborative meetings with Regis’ senior leadership team, Red Crayon unearthed the key themes of people, care, respect, heritage, resilience and dignity. The Annual Report design and copy was bought to life with a strong focus on residents, staff and quality of care through the use of emotive full bleed imagery, vector illustrations and a considered tone of voice. The three smaller documents took on a more corporate approach whilst maintaining a consistency of design.

Result
The refined and refreshed publication set was well received by Regis, their shareholders and the general public. We look forward to evolving the publication theme over the coming years.

Services
Design, Copywriting & Collateral