REGIS AGED CARE

BRAND CAMPAIGN

REGIS AGED CARE

Brief
We were engaged by Regis Aged Care to develop a creative campaign concept for the brand that reflected their newly developed brand proposition. Differentiation in the aged care sector is challenging so it was imperative for the creative to be distinct to stand out from competitors and resonate with the target market and multiple audiences of: consumers, influencers and referrers. The concept had to be adaptable to all service offerings of the business: residential care, home care and retirement living and work across a variety of channels including website, social, digital display, video and print. It was crucial that the creative brought the new brand proposition and personality to life whilst staying true to the Regis brand guidelines. Messaging needed to be clear and engaging to help further define who Regis are.

Solution
A creative concept and messaging hierarchy was developed in collaboration with Regis Aged Care, referencing the newly developed brand proposition ‘Moments of Joy’. The creative concept saw the new brand personality come to life through an overarching campaign headline ‘Finding the smile in every day’. The campaign headline was created to work across the multiple audiences to ensure it was distinct and relevant for the audience viewing the ad or asset. The concept was rolled out across a diversified range of assets including animated and static display banner ads, web banners, social ads, press ads and video.

Result
The new creative concept was well received by the client and multiple stakeholders. It was soft launched to the audience in September across a number of assets including print and digital.

Services
Campaign Creative, Graphic Design, Copywriting & Digital Buy