MCQUEEN'S WOODFIRED PIZZA & 600 ABOVE

CONTENT STRATEGY & SOCIAL CONTENT PRODUCTION

HOSPITALITY SOCIAL MEDIA MARKETING | MCQUEEN'S WOODFIRED PIZZA & 600 ABOVE

Challenge
McQueen's Woodfired Pizza and 600 Above partnered with Red Crayon to build a consistent social media presence that showcased the food, people and atmosphere behind both venues. The objective was to increase local awareness, grow Instagram engagement and attract new customers through authentic, social-first content.

Solution
We developed and managed a three-month social media strategy across both venues, delivering content planning, production, copywriting, scheduling and account management. Using a lightweight, mobile-first production approach, we captured authentic moments with owners, staff and customers, creating Reels, photography, Stories and carousel content designed to feel genuine, local and engaging while supporting ongoing audience growth.

Outcome
The strategy delivered significant organic growth across both brands. In the first month, McQueen's increased total views by 659%, with non-follower reach up 409%. 600 Above increased total views by 265%, with non-follower reach up 190%, with both venues maintaining momentum into month two. Across both accounts, the majority of content views consistently came from new audiences, demonstrating stronger local discovery and increased brand awareness.

Capabilities Delivered
The strategy delivered significant organic growth across both brands. In the first month, McQueen's increased total views by 659%, with non-follower reach up 409%. 600 Above increased total views by 265%, with non-follower reach up 190%, with both venues maintaining momentum into month two. Across both accounts, the majority of content views consistently came from new audiences, demonstrating stronger local discovery and increased brand awareness.