ANIMAL WELFARE VICTORIA

MICROCHIPPING CAMPAIGN - ANIMAL WELFARE VICTORIA

Off the back of a successful first campaign with Animal Welfare Victoria – Red Crayon was briefed on a new campaign aimed at increasing microchip education and compliance. Victoria has one of the highest pet ownership rates in the world (approx. 65% of Victorians have at least one pet). Higher rates of registration and microchip compliance will help lost pets be reunited with their owners if they are lost or injured. Many lost pets that end up in pounds and shelters are not reunited with their owners their because they cannot be identified.