RINNAI

BRAND CAMPAIGN - RINNAI

The overall markets for hot water, heating and cooling products have increasingly become commoditised due to a surge in competition and shift in business operations by retail/trade/builder channels.

Although the competition threatening all categories is significant, their focus is on one element of the Rinnai product mix as opposed to offering the full suite of home comfort solutions.

Our task, to reposition Rinnai as the brand of choice for ‘Total Home Comfort Solutions’, but most importantly, to build Brand Salience to increase the occasions of which Rinnai is thought about or noticed when a customer is in a buying situation.