WOODARDS

Real Estate Marketing & Lead Generation | Woodards

Seller & Landlord Brand Campaign

Challenge
Woodards engaged Red Crayon to create a distinctive real estate brand campaign that moved beyond seasonal property advertising. The objective was to build long-term relevance with sellers and landlords while generating leads in a highly competitive Melbourne property market.

Solution
We created Property That Moves People, an emotionally led campaign built around the moments that matter in property.

For sellers, Get the 'Just-Sold!' feeling captured the excitement of a successful sale, while The 'it's in good hands' feeling spoke to the reassurance landlords want from property management. Targeted Facebook and Instagram advertising, supported by retargeting, moved audiences from brand awareness through to enquiry.

Outcome
The campaign generated 375,000 impressions, with retargeting driving the majority of leads and demonstrating strong cost efficiency. It also established a flexible brand platform capable of engaging both sellers and landlords beyond seasonal campaigns.

Capabilities Delivered
Real Estate Marketing • Property Marketing • Real Estate Lead Generation • Seller Marketing • Property Management Marketing • Landlord Marketing • Brand Campaign Strategy • Campaign Creative • Meta Advertising • Retargeting • Digital Advertising • Media Planning & Buying • Copywriting • Video Production