ASALEO CARE – TORK

SECURE THE NEW NORMAL CAMPAIGN

ASALEO CARE - TORK

Brief
Red Crayon was engaged by Asaleo Care to develop a campaign for their professional hygiene brand, Tork Australia. The brief was to produce a B2B campaign that educated and supported businesses to improve their hygiene and cleaning standards as they navigated the ‘new normal’ post pandemic.

Solution
Through strategic interpretation of the brief Red Crayon and Tork worked closely together to develop the ‘Secure the new normal in hygiene’ campaign.  The creative was brought to life using a strong and authoritative lock up, echoing Tork’s credibility in the space alongside full bleed lifestyle and product imagery and clear call to action copy. Red Crayon developed and managed the purchase of an omnichannel media plan, including trade publication print and digital, targeted LinkedIn advertising and sponsored content and editorials. The campaign artwork was rolled out across print ads, display banners, eDMs, social ads and an array of digital brochures, posters and checklists.

Result
The campaign was well received by Tork, their distributors and end users and customers, so much so, it was extended into the New Zealand Market and continues to drive awareness and enquiry in both markets.

Services
Campaign Strategy, Design, Copywriting, Collateral, Media & Social Media