BRAND REFRESH & PHOTOGRAPHY - ARMSTRONG FLOORS

Armstrong Flooring have been a leader in resilient flooring in Australia for over 50 years and are Australia’s only manufacturer of commercial sheet vinyl flooring. Having recently expanded their offering into residential markets, Red Crayon was engaged to execute a brand refresh and build a library of new imagery ahead of their launch into the residential market.

EMPLOYER BRAND CAMPAIGN - SPORTSBET

Sportsbet engaged Red Crayon to develop an employer brand identity and campaign which clearly articulates the Sportsbet Employer Value Proposition and its proof points. Furthermore, the campaign needed to effectively contribute to and support DE&I and retention business objectives. Simply put, how do we position Sportsbet as the employer of choice to attract and retain the best talent in the industry?!

BRANDING AND PACKAGING - TIFFANY’S KITCHEN

Tiffany’s Kitchen approached Red Crayon to assist with the development of a new dip brand they are launching into Woolworths to fulfill a gap in the market. The brief was to create a logo, style guide and rollout packaging for Tiffany’s Kitchen which would need to appeal to younger female audience whilst not alienating the broader shopper demographic.

OTTER DEXPERT BRANDING & PACKAGING - AIRCO BRAND

Airco Brands is an Australian owned company who have been specialising in providing quality tools and fasteners to the construction, manufacturing, retail, and rural markets for over 60 years. We were engaged by Airco Brands to help support their marketing team with the launch of their new product, the Otter dEXPERT decking screw. As part of the brief, they required several new assets to support the launch of the new product, both in-store and online. These assets included the overall look, feel and theme for the packaging packaging, various packaging designs, POS displays, 3D renders of the screw, digital campaign assets, and a campaign landing page.

BRAND CAMPAIGN - CHRIS’ DIPS

Chris’ Dips is a proud Australian owned heritage brand, producing and manufacturing quality dips since 1982. Red Crayon was appointed by Chris’ Dips to develop and execute their 2023/24 brand campaign. Recent research had shown that brand awareness (especially prompted) needed improvement. Our brief was to first establish a brand campaign strategy that builds awareness, consideration, and preference within the market and then execute this effectively to maintain market share during the competitive peak summer entertaining season.

SOCIAL & DIGITAL CAMPAIGN - TRUEHEAT

Red Crayon was engaged by Comcater to create an emotive campaign for their brand, Trueheat. Trueheat offers its customers professional gas cooking equipment to allow them to meet the high standards within their kitchen. Trueheat had recently undergone a brand refresh and the team at Comcater wanted to build on this through a digital campaign. The campaign needed to build brand awareness as well as generate leads for the team to convert to sales.

BRAND STORY, VIDEO & PHOTOGRAPHY - REMER

Remer is an Australian company specialising in designing and manufacturing  premium illuminated smart mirrors with great emphasis on superior mirror technology. We were engaged by Remer to develop brand assets for the new Remer website. We had the objective to bring to life the Remer brand story through copywriting, imagery, and video assets. We wanted to position Remer as a premium, luxurious brand ensuring a consistent and cohesive approach to communications across their website and marketing materials.

HEALTHCARE CAMPAIGN - TORK

We we’re engaged by the Tork Australia marketing team to produce a campaign focussed on targeting the healthcare industry (public and private hospitals). The objective was to raise awareness and to educate industry decision makers on Tork’s wide product offering – positioning the Tork brand as much more than a toilet tissue/hand towel business. Additionally, the campaign needed to increase market penetration linked to bundling hero product sales and increase overall Tork brand loyalty and customer retention.

SOCIAL MEDIA MARKETING - BOSCH HOME APPLIANCES

Red Crayon was recently engaged by Bosch Home Appliances to fulfil organic and paid creative requirements. As part of this engagement, we were briefed by the Bosch Home Appliances team to develop and execute organic social media content across several different channels on an ongoing basis. The content was required to fit within defined pillars and speak true to what the brand stands for.

OOH ADVERTISING - BOSCH HOME APPLIANCES

Bosch Home Appliances recently appointed Red Crayon to fulfil organic and paid creative requirements. Red Crayon was briefed by the Bosch marketing team to develop a tram wrap that is impactful and effective at raising brand awareness within the desired target market, whilst amplifying and localising the global brand campaign “#LikeABosch”

PRICE SUBMISSION CAMPAIGN - SOUTH EAST WATER

We were engaged by South East Water to create a campaign to assist in promoting a number of surveys and programs the business was running to encourage customer feedback, two-way communication and allow customers to have their say when it comes to their water provider. The brief was to create an engaging concept that would invite customers to participate in one of the 5 surveys and programs for the opportunity to win their next water bill on South East Water. The artwork needed to be informative, succinct and rolled out across four asset types.

FRUITFEST 2023 - GRUEN PITCH

Red Crayon were ecstatic to be invited back on Gruen to pitch on the ABC’s hit show. Figures from the National Farmers Federation suggest that international backpacker visitors are at an all time low due to COVID-19 and not enough is being done to help the farmers from the home front. Thus needing to come up with a creative solution to convincing young Australian’s to go fruit picking.

SECURE THE NEW NORMAL CAMPAIGN - ASALEO CARE – TORK

Red Crayon was engaged by Asaleo Care to develop a campaign for their professional hygiene brand, Tork Australia. The brief was to produce a B2B campaign that educated and supported businesses to improve their hygiene and cleaning standards as they navigated the ‘new normal’ post pandemic.

BRAND CAMPAIGN, TVC, ONLINE ADS & OUTDOOR - REALESTATE VIEW

Realestateview.com.au came to us with an ambitious plan to penetrate the Tasmanian market. The challenge; how do we differentiate ourselves in a market that is heavily dominated by the two major competitors? What is our value proposition and how do we communicate that in a clever and engaging way?

97 ALMA ROAD, ST KILDA EAST - COLLIERS INTERNATIONAL

Red Crayon was appointed by Colliers International to develop a property identity and accompanying Information Memorandum to capture the essence of an ultimate inner-city investment and development site – 97 Alma Road, St Kilda East.

2020 DEVELOPER INSIGHTS SERIES - REALESTATE.COM.AU

Brief
We were engaged by Realestate.com.au to curate insightful and engaging content for their builder and developer audience as a part of the 2020 Developer Insights series. The challenge was to take the annual series, which is normally delivered through a multitude of events, online, and build multiple content streams and stories to bring the 2020 New Home Buyer research to life

Solution
A succinct and diversified content strategy was developed in collaboration with the REA marketing and research & insights teams to form the architecture of this year’s series. Our collaborative approach saw us develop a cohesive and consistent look and feel for the series including a series logo, colour palette and microsite to house the content.

The development of engaging content including animated videos, infographic data packs, Vlogs and podcasts which were subsequently seeded out via multiple channels including eDM, Social Media, YouTube and podcast channels to amplify the series and bring the content to the builder and developer audience.

Result
The inventive and engaging series was extremely well received by the client and the builder and developer audience, with key metrics like CTR and time on site being achieved within the first month.

We are continuing to collaborate with the team at realestate.com.au and look forward to bringing more content to life over the coming months, including live webinars and a series of buyer interview videos.