WOODARDS

BRAND CAMPAIGN

WOODARDS

Brief
We were engaged by Woodards, a real estate agency specialising in property sales and property management to develop a brand campaign to go to market over the Spring period.  With 20 offices throughout Melbourne, Woodards pride themselves on their heritage and having been around for 101 years, they have the knowledge and expertise to connect people with property. Woodards was looking for a fresh approach to take to market and drive consumers to contact their offices for property appraisals.

Solution
A creative concept and messaging hierarchy was developed and led by the campaign headline ‘Connecting people with property’. This creative concept saw imagery that depicted a ‘window into Woodard’s’ showcasing the way in which Woodards can connect their clients to property, no matter what their circumstance is. The creative concept was centred around ownable assets for Woodards, ensuring the brand was distinct and memorable in what can often be an overcrowded market.

The concept was rolled out across a diversified range of assets. These assets included: static and video social ads, radio scripts, web banners, billboards and posters.

Result
The campaign was in market from August – November and was well received by the target audience. The campaign saw an average click-through rate of 3.12%, well above the industry standard of 0.9-1.15%. Traffic was led to a landing page where the audience could fill out a form for a property appraisal. We recorded a total of 3,042 landing page views over the campaign period with a total of 71 form submissions. Anecdotally, the client saw an uptake in enquiry over the campaign period and due to its success, has been refreshed and extended over the summer period.

Services
Campaign Creative, Copywriting, Design, Social, Media Planning & Buying