BOSCH HOME APPLIANCES

SOCIAL MEDIA MARKETING

BOSCH HOME APPLIANCES

Brief
Red Crayon was recently engaged by Bosch Home Appliances to fulfil organic and paid creative requirements. As part of this engagement, we were briefed by the Bosch Home Appliances team to develop and execute organic social media content across several different channels on an ongoing basis. The content was required to fit within defined pillars and speak true to what the brand stands for.

Solution
An organic social media marketing and content strategy was developed, this strategy included the development of a content calendar and evergreen content streams to be produced as a part of the engagement. Once the strategy was approved, Red Crayon planned, produced, and directed a two-day shoot on location at the Bosch Showroom to capture a number of different assets to be used in organic content, across a multitude of platforms. These assets included but were not limited to: short format videos for use across Instagram, Pinterest & Facebook, imagery for use on the website & social channels as well long form video content to be used across YouTube. The production of content also included recipe creation & testing and blog writing for the website.

Result
The content was well received by the Bosch Home Appliance marketing team before going live and continues to perform consistently well. The introduction of refreshed content led by the social media content strategy has seen a significant increase in followers on channels such as Instagram & Facebook and higher engagement rates across both Pinterest & YouTube.

Services
Social Media Content Strategy, Content Creation, Video Production, Styling, Photography & Copywriting