DRISCOLL’S AUSTRALIA

“JUST ADD BERRIES” CAMPAIGN - DRISCOLL’S AUSTRALIA

Driscoll's approached us to develop a creative product focussed campaign in response to an influx of raspberries and blackberries in the Australian market. The objective was to inspire usage, create demand and drive purchase by showcasing the versatility of these berry varieties as an exciting and simple addition to everyday moments. Targeting berry buyers across Australia – we were tasked with creating a concept that would resonate with a broad audience and entice usage nationally.