DRISCOLL’S AUSTRALIA

'Just Add Berries' Campaign
Written By Matt Huynh
Red Crayon, Creative Advertising, Marketing Agency, Melbourne,Driscoll’s Australia, Brand Campaign, Campaign Strategy, Campaign Creative, Social, Copywriting & Video Production
Red Crayon, Creative Advertising, Marketing Agency, Melbourne,Driscoll’s Australia, Brand Campaign, Campaign Strategy, Campaign Creative, Social, Copywriting & Video Production

FMCG & Fresh Produce Marketing | Driscoll’s Australia

Product Demand & Retail Advertising Campaign

Challenge
Driscoll's Australia engaged Red Crayon to create demand for raspberries and blackberries in response to increased supply in the Australian market. The challenge was to inspire more usage occasions, demonstrating how easily berries could become part of everyday meals and snacks for families nationwide.

Solution
We created Just Add Berries, a product-led campaign showing how Driscoll's raspberries and blackberries can elevate everyday food moments.

Bold creative and stop-motion recipe content brought the versatility of the berries to life across YouTube and retail out-of-home, supported by UGC-style recipe videos for Instagram Reels and TikTok. From breakfast to snacks and desserts, every execution gave consumers simple inspiration to add more berries to everyday occasions.

Outcome
An integrated product campaign designed to increase berry usage, build consumer demand and drive purchase by creating more everyday occasions for raspberries and blackberries.

Capabilities Delivered
Fresh Produce Marketing • FMCG Marketing • Food & Beverage Marketing • Product Marketing • Demand Generation • Retail Advertising • Campaign Strategy • Campaign Creative • YouTube Advertising • Retail OOH • Social Media Content • UGC-Style Content • Recipe Content • Stop-Motion Video • Video Production • Copywriting

Talk to us
Matt Huynh
Previous

MI-TEK

Next

WOODARDS