DRISCOLL’S AUSTRALIA

“JUST ADD BERRIES” CAMPAIGN

DRISCOLL’S AUSTRALIA

Brief
Driscoll's approached us to develop a creative product focussed campaign in response to an influx of raspberries and blackberries in the Australian market. The objective was to inspire usage, create demand and drive purchase by showcasing the versatility of these berry varieties as an exciting and simple addition to everyday moments. Targeting berry buyers across Australia – we were tasked with creating a concept that would resonate with a broad audience and entice usage nationally. 

Solution
The campaign "Just Add Berries" brought to life the idea of elevating everyday meals & moments with the flavour and versatility of Driscoll’s raspberries and (or) blackberries. Through bold and dynamic creative, the campaign celebrates Driscoll’s berries as the perfect addition to breakfasts, desserts, and snacks. 

Visually, the campaign embraces Driscoll's playful brand colour palette, with engaging stop motion recipe ads to bring Driscoll’s delicious berries to life. The paid campaign strategy focused on YouTube and Retail Out-of-Home, where snackable video content and engaging static visuals were designed to capture the attention of busy mums and families. To support the paid media campaign and creative, we produced a series of UGC style recipe videos suited to Instagram Reels & TikTok environments, further supporting the educational aspect of the campaign, and showcasing how these berries can be integrated to add flavour and nutrition to any snack or meal. 

Result
The campaign is currently running, and initial results indicate strong audience engagement and a positive response to the "Just Add Berries" messaging. With its simple yet effective creative, the campaign is successfully encouraging consumers to make these berries a staple in their homes.

Services
Campaign Strategy, Campaign Creative, Social, Copywriting & Video Production