Chris’ Dips

BRAND CAMPAIGN - CHRIS’ DIPS

Chris’ Dips is a proud Australian owned heritage brand, producing and manufacturing quality dips since 1982. Red Crayon was appointed by Chris’ Dips to develop and execute their 2023/24 brand campaign. Recent research had shown that brand awareness (especially prompted) needed improvement. Our brief was to first establish a brand campaign strategy that builds awareness, consideration, and preference within the market and then execute this effectively to maintain market share during the competitive peak summer entertaining season.