Sportsbet

EMPLOYER BRAND CAMPAIGN - SPORTSBET

Sportsbet engaged Red Crayon to develop an employer brand identity and campaign which clearly articulates the Sportsbet Employer Value Proposition and its proof points. Furthermore, the campaign needed to effectively contribute to and support DE&I and retention business objectives. Simply put, how do we position Sportsbet as the employer of choice to attract and retain the best talent in the industry?!