Sportsbet

Employer Branding & Talent Attraction | Sportsbet

Employer Value Proposition & Recruitment Campaign

Challenge
Sportsbet engaged Red Crayon to develop an employer brand campaign that brought its Employer Value Proposition (EVP) to life. The objective was to strengthen talent attraction and retention while supporting Sportsbet's broader DE&I ambitions and positioning the business as an employer of choice.

Solution
Working with Sportsbet's Employer Branding team, we created The Green Tick Feeling, an employer brand platform inspired by one of the brand's most recognisable customer experiences.

We brought the EVP to life through an employer brand film and employee interview content filmed across Melbourne and Sportsbet HQ. A distinctive visual identity was then rolled out across the careers website, social media, digital advertising, internal communications and employer brand guidelines.

Outcome
A cohesive employer brand platform giving Sportsbet a distinctive and consistent way to communicate its EVP across recruitment, employee communications and talent attraction.

Capabilities Delivered
Employer Branding • Employer Value Proposition (EVP) • Talent Attraction • Recruitment Marketing • Employer Brand Strategy • Employer Brand Campaign • Employee Communications • DE&I Communications • Campaign Creative • Copywriting • Brand Identity • Video Production • Employee Storytelling • Careers Content • Digital Advertising