LIFT WOMEN

LIFT ANGELS CAMPAIGN - LIFT WOMEN

Red Crayon was engaged by Lift Women, Australia’s first women-focused go-to funding marketplace that exists to connect, inspire, and empower women to start their own businesses. They tasked us with the job of developing an engaging and shareable campaign to promote their newest initiative, the Lift Angels movement. The brief was to create an impactful launch to rally the movement and deliver an inspiring campaign to drive compelling behaviour from both backers and founders.

As part of the campaign and launch of the movement, it was imperative that we amplified awareness of the Lift Angels movement and how it works, alongside encouraging founders and backers to join the movement and drive engagement for both the movement and Lift Women as a business.