LIFT WOMEN

LIFT ANGELS CAMPAIGN

LIFT WOMEN

Brief
Red Crayon was engaged by Lift Women, Australia’s first women-focused go-to funding marketplace that exists to connect, inspire, and empower women to start their own businesses. They tasked us with the job of developing an engaging and shareable campaign to promote their newest initiative, the Lift Angels movement. The brief was to create an impactful launch to rally the movement and deliver an inspiring campaign to drive compelling behaviour from both backers and founders.
As part of the campaign and launch of the movement, it was imperative that we amplified awareness of the Lift Angels movement and how it works, alongside encouraging founders and backers to join the movement and drive engagement for both the movement and Lift Women as a business.

Solution
A Lift Angels logo was developed alongside an overarching campaign creative concept. The concept included production direction and overarching sentiment and tagline for the campaign, “With you, I can”. A simple, clear, and memorable tagline that spoke to exactly what the Lift Women community can do for both backers & founders. Without one, you can’t have the other.
Once the creative concept was approved, we produced and directed a series of short form videos and photography assets to be utilised in the social campaign and on the Lift Women website. At every step of the way, our focus was on authenticity and emotion.
The outcome was a combination of static ads, website banners, short form video ads and long form videos that told the stories of the four founders featured in the campaign.

Result
The campaign launched in June 2022 and has been well received by both the client and the target audience. The campaign is receiving a healthy click-through rate well above the industry standard at 4.78% after only 4 weeks in market. Traffic was led to a campaign landing page where the audience could then find out more about the movement, watch the long form videos and convert as either a backer or founder.

Services
Campaign Strategy, Campaign Creative, Video Production, Copywriting & Social